DISQUS

Constantine · 9 months ago

i hope that picture is not drawn to scale :-)
Jussi · 9 months ago

Don't worry, it is not. Just a visualization ;)
Mervi Emilia · 9 months ago

Thanks for the hint! ;)
Antti Vilpponen · 9 months ago

I was wondering - how do you categorise media such as comparison sites? Do those go under earned media as well?
Jussi · 9 months ago

We think that some of them should be categorized under bought media and some of them under earned media. It depends how does the specific site work.