erkkola.net - Latest Comments in Owned, Bought and Earned Media

Re: Owned, Bought and Earned Media

Jussi — Tue, 17 Mar 2009 06:56:03 -0000

We think that some of them should be categorized under bought media and some of them under earned media. It depends how does the specific site work.

Antti Vilpponen — Mon, 16 Mar 2009 13:08:02 -0000

I was wondering - how do you categorise media such as comparison sites? Do those go under earned media as well?

Jussi — Thu, 05 Mar 2009 17:12:23 -0000

Don't worry, it is not. Just a visualization ;)

Mervi Emilia — Thu, 05 Mar 2009 16:50:58 -0000

Thanks for the hint! ;)

Stefan Constantinescu — Thu, 05 Mar 2009 16:49:35 -0000

i hope that picture is not drawn to scale :-)